Helping B2B brands build visibility and pipeline.

I work with SaaS, agency‑led, and service‑based B2B brands to turn ad spend into real pipeline - and help their leaders build authority on LinkedIn.

PPC campaigns that convert × LinkedIn strategies that build trust.

Marketing Strategy

Scalable marketing strategies that are aligned with your goals and support your brand’s unique customer journey. There’s no one-size-fits-all B2B marketing strategy. Let’s create a plan that’s custom to your brand’s goals and audience!

PPC Management

When you need to translate your marketing strategy to PPC channels. I specialize in creating PPC-specific funnels that are seamlessly aligned with your other marketing efforts for cohesion and an ad strategy that is helpful to your audience and not burdensome. And guess what? It performs really well, too!

Personal Branding

More and more brands are seeing the positive impact of their leadership’s personal brand on pipeline. People do business with people, and becoming a thought leader in your space is a great way to stand out in a value-driven way that produces incredible results (without relying on ad spend). I specialize in creating valuable, educational that establishes trust.

  • “Emily is one of the most diligent and broadly experienced digital marketers I have worked with. Her ability to quickly understand requirements and overall objectives, translate those into actionable tactics, and overcome any technical hurdles, is extremely valuable. I would wholeheartedly recommend Emily for any performance marketing and paid media projects.”

    Richard Mendis, CMO, HireLogic

  • "We had been running PPC campaigns in-house and wanted a third-party review on areas of improvement and opportunity before scaling. We were so impressed with Emily's audit! She gave us the clarity we needed to take our paid campaigns to the next level."

    Candace L., Senior Demand Generation Manager

  • “Working with Emily was a game-changer for my startup. She helped me map out a comprehensive marketing plan that included lead generation, nurturing strategies, and organic social outreach—all tailored to the specific needs of my business. Her strategic insights and adaptability were invaluable, and I highly recommend her to anyone looking to elevate their marketing efforts.”

    Jessica Mondillo, Founder, EasySLP

About Me

I specialize in growing qualified pipeline for B2B brands via PPC and audience-centric strategies.

The result? High-performing campaigns that stand out because they are refreshingly valuable to your audience.

Common use cases for working with me:

  1. You need a paid ads strategy for your B2B brand that drives pipeline, but don’t know where to start.

  2. You're seeing more and more people talk about “brand”, so you want to incorporate it into your digital strategy. But you also need to keep measurable performance marketing tactics in place.

  3. You feel like LinkedIn Ads & Google Ads would be good channels to maximize, but you’re not sure where the growth opportunities are.

I work with marketing decision makers to create PPC & content marketing strategies that get results (AKA customers) for B2B brands. By focusing on the audience and providing value to them, I help brands build trust and grow pipeline.

Get in Touch

Drop me a line to chat about your marketing goals and let's make some magic happen.